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In our last blog post,  we explored how students at Yale University tapped into their passion and purpose in order to ignite their search for a creative career.Norev 1 43 - peugeot j7 ptt the control center  A great way to ignite that search is to write a Life Purpose Statement. The Importance of A Life Purpose Statement Purpose is key to creative success and fulfillment.  Your purpose is …

This past week, I had the privilege of speaking on Creative Success Now: How to Ignite Your Passion and Purpose for Successful Creative Careers” to students at Yale University.Norev 1 43 - renault 2003 coupe red My talk attracted a variety of students who were intrigued about creativity and turning their passion and purpose into a successful career.  These included singers, composers, performers, an aspiring novelist, several …

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“Thank you, Astrid! Your coaching really helped me figure out a way to approach the vast new career field [of music production] I was treading into. Norev 1 43 - Renault Mascott Assistance DépanneuseI was able to frame what I was doing very clearly and keep focused on where I was going with it in a way that was probably the most productive I’ve ever been.” – …

One of the hallmarks of my class at the Yale School of Music, Creating Value Through Innovative Projects, is that students learn by taking action.  Norev 1 43 - Renault Spider Antargaz GPL Tour de France 2003My seminar’s focus is how to generate innovative solutions to the most pressing problems in classical music today. Over the course of the past semester, my students worked collaboratively on four different creative projects. Three …

I love working with creatives to help you achieve success in today’s ever-changing landscape!  I firmly believe that we live in an age where creatives can not only make a living from their creativity but also thrive.  Norev 1 43 - VW Race Tuareg 2 Dakar 2006Yet, creativity myths pervade our culture. These myths cast doubt on the importance and sustainability of creativity in the 21st Century. Let’s examine …

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When we last left the students in my Innovation and Collaboration class at the Yale School of Music, they identified the key problems of their audiences.Norev 1 43 Lancia Beta Coupe White  The next order of business was to come up with some creative ideas for solving these problems.Norev 1 43 Renault 10 1966 White We entered the phase of creative problem solving known as “ideation” where students have brainstormed using a variety of …

It’s exciting to observe the process of creative problem solving! Innovation can occur when you provide a solution to a problem that meets the deeper needs of your intended target audience. To do so, you need a good problem statement.NOREV 1 43 SCALE - 1958 SIMCA BEAULIBROWN CREAM In my Innovation and Collaboration Class at the Yale School of Music, my students have now coalesced around 4 project …

My class at Yale on Creating Value Through Innovative Projects is off to a great start! The focus of my seminar is how musicians can generate innovative solutions to the most pressing problems facing classical music today and to work in collaborative groups to solve these problems. Norev 1 43 Scale Diecast 472720 - Peugeot Moovie Concept CarMy goal is to make my students better thinkers so that they can lead …

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This past week, I led two sessions with the management team and the ushers at the David H. Koch Theater at Lincoln Center on how to leverage and flex the 4 communication styles for world-class customer service.NOREV 1 18 1970 PORSCHE 917K 5TH PLACE 1000KM SPA LAINE DIE-CAST YELLOW 187585 It was a thrill for me to be at the theater because I have been a balletomane since high school. In fact, when …

I am passionate about empowering creative success!  In fact, my mission is to help creative people achieve success so that the world is teeming with creativity.NOREV 1 18 2014 MERCEDES-BENZ GLA-CLASS DIECAST CAR 183450BK Why? Because I believe that when we put our passions and talents to work in the service of spreading creativity throughout the world, we are making the world a better place. The goal of …